Primary (recommended):
  Help me report full time for Richland County

Alternates:
  {{business_name}}: support local news in Richland County
  Carl Gilliam — Appleseed News community partnership
  Help me so I can help Richland County
  One reporter, one county, $180K goal
  Richland County asked for local news — I need your help

Follow-up #1 (Day 5):
  Quick follow-up from Carl Gilliam — Appleseed News

Follow-up #2 (Day 12):
  Local news supports every business in Richland County

Final follow-up (Day 21):
  Last note from Carl — Appleseed News
